With a bachelor's degree in graphic design from San Diego State University I learned to be a solution-oriented and very creative person. After my studies at SDSU, I still attended various classes and courses to keep up with industry trends and new software technologies. Now with my educational background and my work experience, I understand my responsabilities as a graphic designer and have became a strategic designer with an eye for innovation.
I understand that the work of a graphic designer whether working as a freelance designer or in a business environment will involve listening to clients and understanding their needs before making design decisions. For almost a decade working in this industry, I acquired the ability to take something that is lacking or incomplete and turn it into something remarkable. My objective is to work in a creative and challenging evironment that will help me grow as a professional graphic designer and achieve company’s goals.
15+ years of experience
When it comes to practical skills, I've been developing skills transferable to any marketing graphic design position. These skills include: Communication through text and imagery, creativity, branding, Adobe software, social media, video editing, HTML and CSS. Other applicable skills: problem-solving, teamwork, and time management.
Out of the box thinker
I understand that being creative, is to have the capacity to think freely, without limitations or constraints about problems and challenges I am facing. Creativity and adaptability allow me to think outside of the box in an imaginative and free flowing manner. Sometimes daring to be different is what helps me progress and achieve my goals.
Proactive Learning
I am aware that life is a process of constant learning and self-improvement. The more I learn, the better I will be able to think about the challenges confronting my daily reality. I see the positives of every situation and approach it in a reflective manner that expands possibilities and moves them closer to solutions. As a result, I constantly seek out new knowledge about desing and marketing that will unlock the solutions and opportunities I have been searching for.
American Specialty Health empowers individuals to live healthier. ASH provides health plans, employer groups, insurance carriers, and trust funds with a wide range of health management, fitness and exercise, and musculoskeletal provider networks programs to improve the health of their members or employees.
Technical Skill Requirements / Responsibilities:
Understanding of brand identity, target audience, values, and the message the company want to convey.
Generate multiple ideas and concepts based on the management's brief and research.
Create motion graphics in different formats to remind customers of their goals, dreams, and the potential within them.
Great knowledge of interactive media software such as Adobe Premiere Pro and After Effects.
American Specialty Health empowers individuals to live healthier. ASH provides health plans, employer groups, insurance carriers, and trust funds with a wide range of health management, fitness and exercise, and musculoskeletal provider networks programs to improve the health of their members or employees.
Technical Skill Requirements / Responsibilities:
Understanding of brand identity, target audience, values, and the message the company want to convey.
Analyze industry trends, competitor logos, and current market demands to ensure the logo stands out while remaining relevant.
Generate multiple ideas and concepts based on the management's brief and research.
Use graphic design software (like Adobe Illustrator) to develop and refine logo concepts.
Develop a brand style guide that outlines how the logo should be used, including color codes, spacing, and minimum size requirements.
Create motion graphics in different formats to help employees understand new products and services.
Great knowledge of interactive media software such as Adobe Premiere Pro and After Effects.
The Active&Fit Direct program is a flexible and affordable fitness membership program designed to let you work out your way, with discounted gym membership options, at-home workout videos, and more. The program is available to millions of eligible members nationwide through employer groups, health plans, and benefit hubs.
Technical Skill Requirements / Responsibilities:
Creating and distributing valuable, relevant, and engaging content in a video to attract and retain a specific audience.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Add filters, transitions, special effects, and overlays to make videos more attractive and eye-catching across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The Active&Fit Direct program is a flexible and affordable fitness membership program designed to let you work out your way, with discounted gym membership options, at-home workout videos, and more. The program is available to millions of eligible members nationwide through employer groups, health plans, and benefit hubs.
Technical Skill Requirements / Responsibilities:
Creating and distributing valuable, relevant, and engaging content in a video to attract and retain a specific audience.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Add filters, transitions, special effects, and overlays to make videos more attractive and eye-catching across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The Active&Fit Now program is a flexible and affordable fitness membership program designed to let you work out your way, with discounted gym membership options, at-home workout videos, and more. The program is available to any U.S. resident 18 and older.
Technical Skill Requirements / Responsibilities:
Create weekly social media layout on Facebook, Twitter, Instagram, and other social media platforms to engage current clients and aquire new ones.
Identify trends assessing competitors activities on social media.
Maintain visual quality and consistency across all social media accounts.
Facilitate the integration of social media with overall marketing programs.
The Active&Fit Direct program is a flexible and affordable fitness membership program designed to let you work out your way, with discounted gym membership options, at-home workout videos, and more. The program is available to millions of eligible members nationwide through employer groups, health plans, and benefit hubs.
Technical Skill Requirements / Responsibilities:
Designed print advertisements for publishing in several healthcare magazines.
Designed print advertisements with Adobe Photoshop and InDesign for employer based on client needs.
Developed advertising ads to entice a targeted audience to buy a particular product or service.
Created memorable projects that aligned with the company's brand identity to attract the campaign's target audience.
The Active&Fit Now program is a flexible and affordable fitness membership program designed to let you work out your way, with discounted gym membership options, at-home workout videos, and more. The program is available to any U.S. resident 18 and older.
Technical Skill Requirements / Responsibilities:
Collaborate ideas for the Spring Campaign with the marketing team in order to reach new and existing customers.
Create savvy designs that encourage customers to buy our products and services.
Keeping up to date with current design trends for a more modern design look as requested.
Create visual content for digital and print advertising, as well as email marketing campaigns from concept to completion.
The Silver&Fit healthy aging and exercise program started because fitness is a key part of healthy aging. Health plans offer the Silver&Fit program to eligible Medicare Advantage/Supplement beneficiaries and group retirees to help them improve their quality of life.
Technical Skill Requirements / Responsibilities:
Create print and digital layouts for the Silver&Fit Signature Series Classes consisting of different elements that create a unique visual experience for the employees (class instructors).
Work closely with department managers to come up with design solutions for this 17-step modules.
Ability to keep the design cohesive throughout all the modules in order to make employees follow the instructions.
Use stunning visuals following brand guidelines to educate employees about the brand as well.
The Silver&Fit healthy aging and exercise program started because fitness is a key part of healthy aging. Health plans offer the Silver&Fit program to eligible Medicare Advantage/Supplement beneficiaries and group retirees to help them improve their quality of life.
Technical Skill Requirements / Responsibilities:
Create print and digital layouts for the monthly Silver&Fit newsletter consisting of different elements that create a unique visual experience for the clients.
Work closely with editors to come up with solutions for design elements such as subject line, header, images, buttons (CTAs), and footers.
Ability to design the newsletter in sections in a clean and organized layout to help the readers to understand and engage with the content.
Use stunning visuals because you have limited space when designing a newsletter. Images can get the message across and make a big statement that written text might not be able to do sometimes.
The Silver&Fit healthy aging and exercise program started because fitness is a key part of healthy aging. Health plans offer the Silver&Fit program to eligible Medicare Advantage/Supplement beneficiaries and group retirees to help them improve their quality of life.
Technical Skill Requirements / Responsibilities:
Knowledge of brand colors, typography, and other design elements to create an enticing layout for a small tradeshow booth.
Analize the target demographic in order to convey the message. A trade show floor is filled with competition for attention. Show attendees are on information overload. Make it easy for them to connect with your message by making it clear and concise.
Develop a message with the layout where the trade show display graphics will narrate the brand’s story effectively, generating valuable leads to the company.
Research vendors to determinate the best products and prices to meet the budget for a 10' x 10' tradeshow booth.
The Silver&Fit healthy aging and exercise program started because fitness is a key part of healthy aging. Health plans offer the Silver&Fit program to eligible Medicare Advantage/Supplement beneficiaries and group retirees to help them improve their quality of life.
Technical Skill Requirements / Responsibilities:
Knowledge of brand colors, typography, and other design elements to create enticing products for clients within the budget.
Analize the target demographic in order to research products that will please the clients.
Research vendors to determinate the best products and prices to meet the budget.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Creating and distributing valuable, relevant, and engaging content in a video to attract and retain a specific audience.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Add filters, transitions, special effects, and overlays to make videos more attractive and eye-catching across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Customize vibrant and colorful logo reveals for the end of marketing videos to give our brand a playful touch.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Coming up with custom graphics that transmit ideas across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Create motion graphics in different formats for multimedia campaigns to promote or advertise new products and classes.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Coming up with custom graphics that transmit ideas across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Create motion graphics in different formats for multimedia campaigns to promote or advertise new products and classes.
High-end digital skills and great knowledge of interactive media software such as Adobe Animate or After Effects.
Coming up with custom graphics that transmit ideas across digital platforms.
Deadline driven, organized and detail oriented. Top notch interpersonal and communication skills but also self-starter, able to work independently from a group.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Brainstorming ideas with Adventure Club department for a better understanding of what they need. Team effort!
Visualize my ideas on paper first before moving to Adobe Illustrator for final design.
Keeping up to date with current design trends for a more modern design look as requested.
Turn our teammate's concepts, ideas, and existing collateral into a visual representation of the brand.
Keep it simple not simplistic. I defined the idea and worked around it to achieve the final design.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Technical Skill Requirements / Responsibilities:
Designing and building responsive website pages for 6 YMCA branches.
Optimizing/updating existing websites.
Keeping up to date with current web technology such as CMS, HTML5 and CSS3.
Turn our teammate's concepts, ideas, and existing collateral into a visual representation of the brand.
Ability to create comps based on knowledge of design principles, including layout, color selection and typography.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Catalog Production and Coordination:
Catalog layout and design, corrections and preflighting.
Preparing images and graphics for catalog (color correction/retouching/clipping).
Assist in planning and implementation of catalog organization.
Design and layout catalog pages.
Prepare catalog files for press.
Technical Skill Requirements / Responsibilities:
Experienced in Catalog / Print Graphic Designer.
Experience with Photoshop and Indesign.
Demonstrate typography skills and attention to detail.
Must be able to work with others, such as printers or other technicians to complete the final product.
Must be comfortable in deadline oriented environments.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Responsibilities:
Setting up and optimizing company pages within each social media platform.
Help Marketing Director building and executing social media strategies.
Generate, edit, publish and share daily content.
Collaborate with other departments to manage reputation, identify key players and coordinate actions.
YMCA of San Diego County
Flyer Design
YMCA Flyer Design
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Responsibilities:
Create stunning content following brand guidelines.
Strong foundation in design fundamentals, including a deep understanding of typography, layout, and color.
Ensure that images and messages appropriately contribute to brand identity.
Attention to detail and strong communication skills to convey messages and engage customers.
Experience with Photoshop and Indesign.
YMCA of San Diego County
Donor Hanging Banner Design
YMCA Banner Design
Situated in the beach community of Encinitas, the Magdalena Ecke Family YMCA has been working to strengthen and unite the community for more than 55 years. As a leading nonprofit organization, the YMCA offers programs that foster youth development, promote healthy living and advance social responsibility. When people donate to the YMCA, their dollars will directly benefit kids and families in under-served communities.
Responsibilities:
Create stunning content following brand guidelines.
Strong foundation in design fundamentals, including a deep understanding of typography, layout, and color.
Ensure that images and messages appropriately contribute to brand identity.
Knowledge to prepare files to get the best possible outcome for large format printing.
Experience with Photoshop, Illustrator and Indesign.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Responsibilities and qualities:
Design, support and execute email marketing campaigns to support communication to various customer types within 6 YMCA branches.
Develop email content while maintaining brand identity.
Strong project management and multi-tasking skills.
Knowledge of preparing RGB images for digital plataform.
Work with different departments to determine goals, target segments, campaign flows, and content needs for each campaign.
The YMCA of San Diego County is committed to strengthening our communities and improving the health and well-being of everyone they serve. With programs that focus on youth development, healthy living and social responsibility, the YMCA is a place where you can learn, grow and thrive.
Responsibilities and qualities:
Work within brand guidelines.
Create exciting material to attract customers, collaborating with the content team as well as other internal teams, and leading digital efforts.
Manage content such as schedules, classes, and events posted on TVs of 6 YMCA branches.
Expert proficiency with standard graphic design and production software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Microsoft Word.
Familiar with requirements and restraints of RGB format to digital plateforms.
BIZCLIK MEDIA MAGAZINES
Ad Design & Page Layout
Ad Design and Page Layout
Construction Global delivers high-class insight for the construction industry worldwide, bringing to bear the thoughts of key leaders and executives on the industry’s latest initiatives, innovations, technologies and trends.
Manufacturing Global is an innovative digital publication aimed at bringing business executives up-to-date with the latest news, information and trends from across the manufacturing industry.
Energy Digital is an innovative digital publication aimed at bringing business executives up-to-date with the latest news, information and trends from across the Energy industry.
Food Drink & Franchise World (FDF) is a digital global community for professionals working in the business of food, drink and hospitality, providing must-read news, analysis, insight and interviews.
Healthcare Global is an innovative industry resource aimed at bringing business executives up-to-date with the latest news, information and trends from across the healthcare industry.
Responsibilities and qualities:
Design magazine ads, which requires communication with advertisers and managing timelines.
Design modern editorial pages, from flowing text to creating simple graphic elements.
Excellent knowledge of computer and office applications such as Adobe Photoshop, InDesign, and Illustrator.
Ability to develop and maintain strong and positive relationships with clients.
Work cohesively with a variety of clients and demonstrated outstanding customer service skills.
Exceptional organizational skills with proven ability to prioritize daily operations and long-term projects in order to meet deadlines.
BizClik Media is a dynamic and disruptive global digital media company aimed at bringing business and industry executives up to date with the latest news, information and digital reports looking at the technology and digital transformations of the world leading companies and executive decision makers.
Technical Skill Requirements / Responsibilities:
Designing and building responsive website pages for several brands of BizClik Media.
Optimizing/updating existing websites.
Keeping up to date with current web technology such as CMS, HTML5 and CSS3.
Turn our teammate's concepts, ideas, and existing collateral into a visual representation of the brand.
Ability to create comps based on knowledge of design principles, including layout, color selection and typography.
BizClik Media is a dynamic and disruptive global digital media company aimed at bringing business and industry executives up to date with the latest news, information and digital reports looking at the technology and digital transformations of the world leading companies and executive decision makers.
Responsibilities and qualities:
Design, support and execute email marketing campaigns to inform clients about news, dates of magazine publications and special offers/services.
Develop email content while maintaining brand identity.
Strong project management and multi-tasking skills.
Knowledge of preparing RGB images for digital plataform.
Work with different departments to determine goals, target segments, campaign flows, and content needs for each campaign.
BizClik Media is a dynamic and disruptive global digital media company aimed at bringing business and industry executives up to date with the latest news, information and digital reports looking at the technology and digital transformations of the world leading companies and executive decision makers.
Responsibilities and qualities:
Conceptualize and create materials for magazine covers of several BizClil Media brands.
Assist the design team taking pictures for covers when needed.
Ability to consistently meet or exceed deadlines.
Working closely with the editors to plan and execute each magazine cover.
Knowledge of image manipulation, retouching, and color correction.
Expert knowledge of Adobe Create Suite InDesign, Photoshop and Bridge.
BizClik Media is a dynamic and disruptive global digital media company aimed at bringing business and industry executives up to date with the latest news, information and digital reports looking at the technology and digital transformations of the world leading companies and executive decision makers.
Responsibilities and qualities:
Conceptualize and create materials for magazine layout of several BizClil Media brands.
Assist the design team taking pictures for page layout when needed.
Ability to consistently meet or exceed deadlines.
Working closely with the editors to plan and execute magazine layout.
Knowledge of image manipulation, retouching, and color correction.
Expert knowledge of Adobe Create Suite InDesign, Photoshop, Acrobat and Bridge.
BizClik Media is a dynamic and disruptive global digital media company aimed at bringing business and industry executives up to date with the latest news, information and digital reports looking at the technology and digital transformations of the world leading companies and executive decision makers.
Responsibilities and qualities:
Concept and design brochure page layout according to brand direction.
Conceptualize and create digital/printed brochures to support various campaigns and provide a cohesive experience to clients.
Completes tasks correctly and on time; Uses time efficiently; Aligns work with strategic goals.
Communicate with vendors to provide proper press ready files to meticulous standards.
Create brochure mock-ups and comps for presentations and approval sign-off.
Expert knowledge of Adobe Create Suite InDesign, Photoshop, Acrobat and Bridge.
Legends Sports Bar is a new and improved sports bar that serves your every need with FREE Wi-Fi, 9 big screen TVs, video games, a pool table, and jukebox. Legends has a full service bar with 6 beers on tap and they have 2 promotions a month with a live DJ and Karaoke.
Responsibilities and qualities:
Creation and execution of sales support material in digital and print, including product sales sheets, posters, flyers, catalogs, menus, and more.
Create, update, proof and approve package artwork for pre-press and printing, following internal processes and legal regulations.
Take photos of products such as food to use in sales materials; Composite, retouch and do color correction in the images.
Update bar's website images and graphics.
Manage multiple projects while adhering to required timelines and communicating project status with internal partners.
BEHAVIORAL HEALTH CENTER
Brochure Design
Brochure Design
Marine & Family Programs at MCAS Miramar exists to provide a comprehensive and balanced platform of programs for Marines, Sailors and their Families. Marine and Family Programs are comprised of four branches: Family Care, Behavioral Health, Personal and Professional Development and Marine Corps Family Team Building. Each branch offers a world of opportunities that contribute to mission, family and personal readiness, resiliency, and quality of life for the whole family.
Responsibilities and qualities:
Creation and execution of supporting material in digital and print, including posters, flyers, brochures, and more.
Create, update, proof and approve package artwork for pre-press and printing, following internal processes and legal regulations.
Meticulous organizational skills, managing your time between multiple projects efficiently and working well with tight deadlines.
Update department's website images and graphics.
Manage multiple projects while adhering to required timelines and communicating project status internally.
SEMPER FIT CENTER
Flyer, Poster Design
Flyer, Poster Design
The newest of MCAS Miramar’s three fitness centers, opened in January 2003. The center features large, specially designed aerobics room, state-of-the art cardio machines, a physical therapy room, daily lockers and a gym that can be reserved for basketball games.
Responsibilities and qualities:
Creation and execution of supporting material in digital and print, including posters, flyers, brochures, and more.
Create, update, proof and approve package artwork for pre-press and printing, following internal processes and legal regulations.
Meticulous organizational skills, managing your time between multiple projects efficiently and working well with tight deadlines.
Update department's website images and graphics.
Manage multiple projects while adhering to required timelines and communicating project status internally.
AMP-IT AQUATIC PROGRAM
Branding
Branding
AMP-IT Aquatic Program is an energetic complete body aquatic workout for beginners to intermediates. It is a high intensity class working the upper body as well as the legs.
Responsibilities and qualities:
Creation and execution of supporting material in digital and print, including logo, business cards, posters, banners, and more.
In-depth understanding of the company’s current products and future concepts.
Planning and execution of communications and media actions on all channels, including online and social media.
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
MIRAMAR INN HOTEL
Stationery Design
Stationery Design
The Inns of the Corps at Miramar extends a warm welcome to you and your family & friends. Whether your travels are due to a permanent change of station move, temporary additional duty, or just getting away, you will find an inviting atmosphere, warm hospitality and quality accommodations at the Miramar Inn.
Responsibilities and qualities:
Develop new design concepts for a wide variety of marketing collateral including: Brochures, Sales Kits, Fliers, Stationery Packages, Promotional Campaigns, Advertisements.
Creating materials that capture the eye, utilizing strong typographic and design elements that can be applied across both digital and print media.
Excellent time management skills; ability to multi-task and meet deadlines.
Collaborating with other team members, and making sure that the best products are being put out onto the market.
Ability to take direction and see input as collaborative thinking, as opposed to criticism.
The Miramar Travel helps planning a vacation that’s just right for you. Whether it’s a four day cruise to Mexico, a tour to Europe, or an all-inclusive package to the Caribbean, their agent can assist you with your travel plan needs.
Responsibilities and qualities:
Elevate and evolve the existing Miramar Travel brand, creating a bold identity and brand systems.
Creating materials that capture the eye, utilizing strong typographic and design elements that can be applied across both digital and print media.
Excellent time management skills; ability to multi-task and meet deadlines.
Compelling product that aligns with brand aesthetic and that differentiates Miramar Travel in the market.
Ability to take direction and see input as collaborative thinking, as opposed to criticism.
SDSU LIBRARY
Brochure Design Proposal
Brochure Design Proposal
The Library and Information Access supports the information, curricular and research needs of the university's diverse community through the widest possible range of resources. They are committed to information literacy, lifelong learning, and creative endeavors in a welcoming environment.
Responsibilities and qualities:
Create a beautiful design template as a starting point for the brochure design proposal.
Respond to requests from different departments and ensure proper image selection is provided and utilized.
Meticulous organizational skills, managing your time and working well with tight deadlines to get project done in time.
Ensure visual communication and brand standards are met.
Leads and manages the creative process from concept to completion.
COSMOCALI
Motion Graphics - Logo Animation
Motion Graphics - Logo Animation
CosmoCali is an e-commerce store that sells sporting goods products directly to consumers over the Internet. They use business plataforms such as Amazon and Ebay to increase their sales.
Responsibilities and qualities:
Create animated visual content that can be used across various media platforms, including video, television, social media, and online advertising.
Creation of logo and visual concepts using Adobe software, to communicate ideas that inspire, inform, and captivate consumers.
Help develop and implement social media strategy to align with overall marketing and business goals.
Collaborate with marketing team to create paid advertisements on social channels ensuring brand standards are met.
COSMOCALI
Logo & EBAY Store Design
Logo & EBAY Store Design
CosmoCali is an e-commerce store that sells sporting goods products directly to consumers over the Internet. They use business plataforms such as Amazon and Ebay to increase their sales.
Responsibilities and qualities:
Creation of logo and visual concepts using Adobe software, to communicate ideas that inspire, inform, and captivate consumers.
Suggest and implement new features to develop brand awareness.
Help develop and implement social media strategy to align with overall marketing and business goals.
Meticulous organizational skills, managing your time and working well with tight deadlines to get project done in time.
Ensure visual communication and brand standards are met.
Collaborate with marketing team to create paid advertisements on social channels.
SOUTH BAY POOL SERVICES
Branding, Logo Design
Branding, Logo Design
South Bay Pool Services is San Diego's source for hot tub and pool supplies and equipment. They provide quality products from pool pumps, pool heaters and pool filters to pool motors, solar covers and pool cleaners.
Responsibilities and qualities:
Creation of logo and visual concepts using Adobe software, to attract clients to the company.
Help business get their messages across in ways that are memorable, effective, and aesthetically pleasing.
Suggest and implement new features to develop brand awareness.
Revising a design brief so it fits a client’s budget and ideas more closely.
Finding vendors to print a specific project.
HORSE'S HEAD GREEK TAVERN
Branding, Logo Design
Branding, Logo Design
Horse's Head Greek Tavern is an indoor/outdoor restaurant in Scottsdale, Arizona serving up local and seasonal fare for happy hour, dinner, late night and weekend brunch.
Responsibilities and qualities:
Creation of a logo and stationery design including letterhead, envelope, bussiness cards and more.
Help business get their messages across in ways that are memorable, effective, and aesthetically pleasing.
Suggest and implement new features to develop brand awareness.
Revising a design brief so it fits a client’s budget and ideas more closely.
References
[ Contact coworkers & friends to see what they say about me ]
TED BACHMEIER | San Marcos Fire Department
Working for the city of San Marcos for over 15 years, Ted Bachmeier was promoted to Captain in 2018. Responsible for responding to fires, accidents and a variety of emergencies sometimes risking his own life to save others. If you are going to contact one of my references, this is probably the one with the best stories. (I know him for over 15 years)
tbachmeier@san-marcos.net
KEVIN SWED | YMCA of San Diego County
Creative Director for 6 YMCA branches in San Diego, Kevin has been with the YMCA for over 15 years. He is responsible to determine how best to represent a concept visually and which photographs, art, or other design elements to use following brand graphic standards. (I know him for about 5 years)
kswed@ymca.org
OMAR RODRIGUEZ | BizClik Media
As the Creative Director at BizClik Media, Omar is responsable to develop the overall layout and production design for advertisements, brochures, magazines and company profiles to help company increase sales and revenue. (I know him for about 10 years)
omar.rodriguez@bizclikmedia.com
ADRIAN RAMIREZ | MCCS Graphics
I know Adrian from the time we worked at MCCS Graphics. Even though we both don't work there anymore, we still keep in touch. He is a senior graphic designer and he was responsible for the visual style and overseeing the work of designers at MCCS Graphics reporting directly to the Marketing Director. (I know him for about 10 years)
adrian@editorialrenuevo.com
What i offer
I create visual concepts combining art and computer software to communicate ideas that inspire, inform, and captivate consumers. As a graphic designer, I understand the importance of my job role in the sales and marketing of products and services. I use a variety of design elements to communicate ideas through images and the layout of websites and printed pages.
PRINT
Develop the overall layout and production design for advertisements, catalogs, brochures, flyers, magazines, and other marketing collateral.
BRANDING
Use customer and trend research to create strategies that will change how people perceive the brand. This can involve overseeing advertising, design and events.
VIDEO / photography
Artistic eye to take pictures of people, places, landscapes, and food. I also understand a variety of photo & video editing software such as Photoshop and Premiere.
EMAIL MARKETING
Assist in the creation and execution of digital marketing campaigns and strategies. Knowledge of Marketo, SalesForce, and MailChimp.
WEB DESIGN
Create the look, layout, and features of a website with Dreamweaver, HTML and CSS. Once a website is created, I help with maintenance and additions to the website.
WORDPRESS (CMS)
Creation and modification of digital content through Content Management System. Optimize website search engine results. Knowledge of WordPress and Drupal.
Keep in touch
If you would like to find out more about me and how I can help your company, please give me a call or drop me an email. I would love to work for you full time and I am also available for freelance.
With a bachelor's degree in graphic design from San Diego State University I learned to be a solution-oriented and very creative person. After my studies at SDSU, I still attended various classes and courses to keep up with industry trends and new software technologies. Now with my educational background and my work experience, I understand my responsabilities as a graphic designer and have became a strategic designer with an eye for innovation.
